I found this New York Times article through slashdot.
It is about the phenomenon of Alternate Reality Gaming, a kind of online gaming in which clues are written into seemingly authentic constucted websites. The article notes that one of the most popular examples of AR gaming was associated with the promotion of the Spielberg/Kubrick film A.I.
To me the concept of AR seems much more appealing than Virtual Reality. It is definately more do-able in terms of production without a huge budget or access to ridiculous amounts of processing power. It seems to be capable of a different kind of immersion in a constructed gamespace, one which can be indistinguishable from reality. In many cases AR gaming only has to simulate ‘real’ websites since it is accessed through the web itself where VR often attempts photorealism and audiovisual immersion.
I definitly need to look into this more…
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