Naoism : interfearence

Naoism – interfearence is a very slickly produced flash interactive video work (Jessica Helfand would label its typographic style a disciple of the ‘cult of the scratchy’ a la Seven). The work has a a simple branching structure presenting the user with a short video loop sourced from US archival footage and two choices, “join the party” or “escape from it all”. Each choice triggers the next loop and two more choices. The sound design is perhaps the best aspect of the work, providing a nice distraction from the stop – start nature of the interactivity. Fragments of voices jumble randomly over a beat as the work waits for the user to make their choice.